Highland Park - Viking Soul Campaign
Brief: Create a campaign raising the profile of Highland Park's rebranded whisky celebrating Orkney's Viking Heritage, stealing market share from other single malt brands. Creative insight: HP was founded by Magnus Euanson, a smuggler. Historically, the Vikings were explorers and traders. They also took what they wanted. Premium whisky drinkers seek honest straight talking marketing. Concept: In true Viking spirit, we can take what we want, because our whisky is so good.
